‘Psychology in Branding and Marketing’ is the body of knowledge which allows you to see more clearly who your customers are and what are going on inside their minds. With deep understanding on the fundamental of customers’ psychological process, you are enabled to use such practical knowledge to foresee what influence customers’ decision and action, therefore how to effectively shape them to certain directions. Without some adequate understanding, however, marketers tend to think, plan and implement ‘me too’ marketing strategies and programs. They can only be followers. Mastering psychological know-why & know-how, the well-versed marketers will therefore be in a position to create superior branding and marketing campaigns and they will always stay at the cutting edge, far ahead of their competitors. The simple reason is that they are so well equipped to remain innovative at all times with the knowledge of ‘Advanced Psychology in Branding & Marketing’.
Dr. Kriengsin Prasongsukarn, Managing Director, Inspire Research, is widely recognized a marketing expert of Thailand. His teaching capability in leading advanced marketing conferences and workshops has been acclaimed both in Thailand and Australia. Dr. Kriengsin’s outstanding consultancy profiles at Inspire Research include marketing planning, strategy as well as supervising quantitative and qualitative research activities for Honda Motorcycle, Honda Car, TCC Capital Land, Prudential TS Standard Charter, Major Development, General Candy, KBANK, The Crown Property of Bureau , Thai Plastic and Chemicals (TPC),Dr. Kriengsin currently serves in the Board of Director of Thailand’s Marketing Research Society.
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